TRT: 1 minute
Challenge: With aggressive national and regional competition, convey data-supported outcomes to establish the superiority of program.
Solution: With a cancer diagnosis, the stakes are arguably the highest one can face. It’s more than a physical disease, it’s extremely emotional, shaking your identity to the core. The reality is, you’ll seek the best chance of surviving. This campaign was designed to first connect with the audience at a pivotal moment in the cancer journey when one moves beyond the initial shock and prepares to fight. Then, it weaves in the statistics to support why your best chance of winning is at UCHealth. With its sports-themed narrative, the campaign ran during football season.
Distribution: TV, YouTube, print and social ads