Challenge: Re-position Okemo ski resort as the premier eastern ski area for families, rather than a destination for advanced terrain (legacy branding)
Solution: To drive home the family-orientation of the resort, we wrote the entire campaign as if from a child’s perspective. We used a light-hearted, scrapbook style for the visuals and focused heavily on the multi-generational aspect of the sport, positioning Okemo as the place where families could connect, relax and have fun together.
Distribution: Digital and rich media, print, out-of-home, YouTube, social, radio