eCommerce, split testing, and conversion rate optimization

Pushed B2B e-commerce store conversion rate to 45% though
click-reduction.

Challenge:  After launching Shopify site, data indicated a need to increase conversion rate.

Solution: 

• Used evidence to reduce conversion barriers, bringing simplification to the customer base. 
• Used A/B testing to increase e-newsletter open and click-through rates. 
• Applied findings from analytics and user feedback to identify customer needs and offer pertinent value. This shaped content development including the production of screen-capture videos and blog topics.