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Earned coverage in Modern Metals, resulting in $25K in free exposure through direct readership (18K)
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Increased lead generation by 25%
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Improved reputation, gaining 35% additional positive reviews on Google, Yelp, Yahoo and Houzz
Challenge: Develop an integrated marketing plan to support the business goals.
Solution:
- Determined key selling points and incorporated into digital platforms and salesforce training.
- Segmented target audiences and content using MailChimp.
- Managed website updates, landing pages, SEM, SEO, Google Adwords, and Google Display ads.
- Produced FAQ content videos for YouTube and Facebook to educate consumers about product lines.