Increased sales by 65%.
Challenge: Create inbound marketing strategy to launch new mobile scanner.
Solution:
- Designed cause marketing campaign by cultivating a partnership with National Breast Cancer Foundation, affiliating product with the pink ribbon.
- Ignited relationships with industry-leading bloggers, whose traffic aligned with specific demographic targets.
- Secured reviews and exposure deemed credible and influential by prospective customers.
- Listened to and interacted with target audiences online, developed a social media assessment model and rubric to improve conversions