Challenge: Build awareness in the community of a new location and that the services, while eastern, are aligned with the western practices of UCHealth.

Solution: Create Tension: These ads are both shocking and erotic in their simplicity. The Integrative Medicine Clinic offers acupuncture, massage and chiropractic healing. Taking the road less traveled the design and copywriting found harmony in the intrigue and drama of the images and the play on words.

Distribution: Print and digital.