Making Brands Matter
Business – the relationship between client and company. Traditionally, consumers evaluate value, reputation, and price, while companies attempt to distinguish themselves from competitors. Technology has shifted this dynamic. Decades ago, …
In my ongoing series featuring industry leaders, I spoke with Mary Merritt, Co-Founder, President and CEO of NerdyMind Marketing in Fort Collins, CO. Our conversation focused on digital marketing trends …
Are you delivering on your brand promise? Spinning like a hamster at the gym, I was listening to How I Built This. The NPR podcast, hosted by Guy Raz, explores …
A picture’s worth a thousand words, the saying goes. Many argue that a static image can convey complex information more easily and in less time than text alone. According …
Why did the bee get married? Answer: Because he found his honey. This joke from my son’s animal humor book is the essence of why cross-pollination is one …
Ever get misty-eyed at a movie? Can you remember a commercial that’s over 10 years old? Chances are, you can say “yes.” Why? The format. How the information was …
Arm yourself with an array of navigation tools What does rappelling through slot canyons and swimming through brackish pools of fly-infested water have to do with strategy marketing? To do …
How to brainstorm without evaluation When was the last time you were invited to throw food? If it sounds fun, you’re right. Brainstorming should be similar – certainly lively, perhaps …
How to identify and communicate with your top target group In bowling, the objective of the game is to knock down all the pins. And, it’s nearly impossible to …
Put on your listening ears. Perhaps you’ve said something similar to your kids. Or, maybe you’ve heard it directly. In our everyday life, it’s increasingly more difficult to communicate, …