TRT: 1:14 minutes
Challenge: Convince a skeptical public to take interest in opportunities to conserve energy and participate in utility-sponsored energy efficiency programs.
Solution: Using funny and unexpected situations as the basis for our integrated advertising campaign, we created a number of ads that positioned saving money with energy efficiency as an easy and rewarding activity that all families could participate in.
Distribution: TV, YouTube, social, digital banners, paid search, direct mail, email, out of home