Illustrated product features through customer story

Catapulted lead generation by 37%.

Earned a 28:1 ROI on ad spend.

Challenge: Illustrate benefits of 3D technology vs. traditional mammography while dispelling common barriers to seeking this screening.

Solution: In discussing this new technology with specialists, we advised a shift in focus from the equipment to the true hero, the person whose life was truly impacted. We established a relationship with a patient whose life was saved by detecting breast cancer earlier through 3D technology when as self-exam did not.

We supplemented traditional advertising with content marketing, including Outbrain, how-tos, and earned media, positioning the company as a technology leader.