Brand affinity and lead generation

Clinic productivity increased 22%, YOY.

Challenge: Encourage adults to seek preventive care and early detection screenings.

Solution: Launched high volume product line, cross-selling routine check-ups and early detection screenings as entry-points to high yield downstream specialties. Wrote the “What’s Love?” campaign, launched on Valentine’s day. It featured children speaking directly to the adults in their lives, using a stern yet loving reminder of all the experiences they’ll want to have together. A sentimental tone was used to remind adults to take care of themselves. Managed all aspects of production, including RFPs, video vendor, radio talent, graphic designers, and photographers.

Distribution: TV, YouTube ads, radio, social, print, OOH.